Ident Development

This is the first idea I had for our production company Fire Exit. It is a furry effect writing, with a film reel symbol in the middle. There are a few things wrong with this ident: The furry lettering has nothing to do with a fire exit, it doesn't look very effective and i'm sure i could make something better.

I prefer this ident slightly more to the last one. The chrome effect writing, alongside the simple layout looks more like an existing ident, I think that there is something missing from this, as if the text said 'test' for example it wouldn't remind me of a fire exit at all.

This is my final ident, I decided to use the clean-cut look of the second ident, but using the look and feel of a real fire exit sign, adding the word 'production' underneath explains what the company is all about.